Marketing
I have over 16 years success in marketing and sales management with significant time spent as an engineer.
As Marketing Manager I created a marketing department for the Cissell Manufacturing Company. Bef
orehand, we had an Advertising Dept. but the bulk of the work was farmed out to independent agencies. We had no media plan, no web presence, and no set budget. We lacked a central authority for print media, trade shows, or technical publications. Different ad agencies would submit invoices to different Cissell departments, which few could decipher, much less coordinate with others to gage cost efficiency or marketing effectiveness. There simply was no plan or coordination.
Shortly after I joined the department I organized advertising, trade shows, sales promotions, the web site, technical publications, brochures, catalogs, price lists, and other print media under one department, headed by myself, answering to the senior vice president of sales, with whom I worked to develop marketing strategies, tactics, and budgets.
I am a “hands-on” style manager and almost everything that was farmed out was now being done “in-house”. Increased efficiency was immediate. The cost savings were astonishing.
I would welcome the chance to discuss this position in depth and elaborate on the ways I may be an asset. (Top)
Trade Shows
Additionally, as Marketing Manager, I coordinated all facets of our trade shows. This included all design, layouts, logistics, set-up, tear-downs, shipping, lodging, hospitality suites, scheduling, customs issues, equipment sold off the floor, and many other responsibilities including budget.
Our floor space could be anywhere from 200 to 7500 square feet with between 2 and 85 participants. This Las Vegas booth shows a typical, simple, limited budget layout of 4000 sq. ft. Most of the equipment is live, much of it with steam. As Cissell grew, the booths became much more elaborate. (Top)